Dental website do’s and don’ts

Dental website do's and don'ts

Dental website do's and don'ts

How to Make Your Website Stand Out from Your Competitors

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Dental website do's and don'ts

The internet has revolutionized the way many businesses operate, and dentistry is no exception. Nowadays, patients go online to search for a dentist, read reviews, and even book appointments. As a result, having a dental website that stands out from your competitors is more crucial than ever. But with so many dental websites out there, how can you make yours stand out? In this blog post, we’ll explore the do’s and don’ts of creating a dental website that attracts and converts patients.

Do: Showcase Your Services Clearly

When patients visit your dental website, they want to know what services you offer and how you can help them. Therefore, it’s crucial to showcase your services in a clear and concise manner. Use simple language that patients can understand, and include images and videos if possible. Also, make sure your website is easy to navigate so that patients can find the information they need quickly.

Don’t: Overload Your Website with Text

While it’s essential to showcase your services clearly, you don’t want to overload your website with text. Remember, most patients will scan your website for information, so make sure your content is easy to read. Use headings, bullet points, and short paragraphs to break up your content and make it easy to digest.

Do: Use High-Quality Images and Videos

One of the most effective ways to make your dental website stand out is by using high-quality images and videos. Patients want to see what your practice looks like, what equipment you use, and what procedures you perform. Therefore, make sure your website has plenty of images and videos that showcase your practice and services.

Don’t: Use Poor-Quality Images and Videos

While images and videos can enhance your dental website, poor-quality visuals can have the opposite effect. If your images and videos are blurry, pixelated, or poorly lit, they can make your website look unprofessional. Therefore, invest in high-quality images and videos that showcase your practice in the best light.

Do: Make Your Website Mobile-Friendly

More and more patients are using smartphones and tablets to browse the internet, so having a mobile-friendly website is crucial. A mobile-friendly website is one that is optimized for smaller screens and loads quickly on mobile devices. When your website is mobile-friendly, patients can easily find the information they need, book appointments, and contact your practice from their smartphones or tablets.

Don’t: Neglect Desktop Users

While having a mobile-friendly website is crucial, don’t neglect desktop users in the process. Make sure your website is optimized for both desktop and mobile users. Test your website on various devices and screen sizes to ensure it looks great and is easy to use across the board.

Do: Include Clear Calls-To-Action

Finally, a dental website that converts patients needs clear calls-to-action (CTAs). CTAs are buttons or links on your website that tell patients what action to take, such as scheduling an appointment or calling your practice. Make sure your website has clear CTAs that stand out from the rest of your content.

Don’t: Hide Your CTAs

While including CTAs is crucial, hiding them on your website can make it challenging for patients to take action. Make sure your CTAs are visible and prominently placed on your website. Use contrasting colors and simple language to ensure patients understand what action to take.

Your dental website is your online storefront, so it’s crucial to make it stand out from your competitors. By following the do’s and don’ts outlined in this blog post, you can create a dental website that attracts and converts patients. Showcase your services clearly, use high-quality images and videos, make your website mobile-friendly, and include clear calls-to-action. With these tips, your dental website can be a powerful tool for growing and expanding your practice. 

How to reinforce your brand

How to reinforce your brand

Our tips and tricks to reinforce your brand.

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Tips and Tricks for Strengthening Your Brand Identity

Blog Introduction: Building a strong brand is crucial for business success. It is the identity of your company that sets you apart from your competitors and helps customers remember your brand. Unfortunately, creating and establishing a unique brand identity can be challenging, and without a strong brand, your business may be overlooked. In this blog post, we’ll share tips and tricks for strengthening your brand identity to create a lasting impression on your audience and stand out in the crowded marketplace.

 Define Your Brand

Before you start building your brand, you need to define your brand. Take some time to analyze your business’s mission and values, and how they align with your customer’s expectations. Ask yourself questions like, what makes my business unique? What sets us apart from our competitors? What are our core values, and how do they connect with our customers?

 Create a Memorable Logo

Your logo is the face of your business and one of the most crucial aspects of building a strong brand identity. A well-designed logo that is easy to remember can help you stay top-of-mind with your customers. Ensure that your logo looks professional and aligns with your brand’s personality, vision, and mission.

 Consistent Tone and Voice

Consistency is key when it comes to reinforcing your brand. Ensure that your tone and voice are consistent across all of your marketing materials, including social media. This will help customers easily recognize your brand and associate it with your products or services.

 Leverage Social Media

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are powerful tools for reinforcing your brand. Platforms like Instagram, for example, have become a visual platform, which allows you to showcase your brand’s identity visually. Ensure that your social media profiles align with your brand identity. Use relevant and engaging content to attract and retain your target audience.

 Stay True to Your Brand

It is essential to stay true to your brand. Ensure that your brand’s core values and message remain the same throughout your business’s growth and evolution. This will help you build a loyal customer base who believe in your brand and what it stands for.

Strong brand identity

In conclusion, a strong brand identity is crucial to business success. If you want to reinforce your brand, you need to start by defining your brand values, creating a memorable logo, maintaining a consistent tone and voice, leveraging social media, and staying true to your brand. Building a strong brand identity takes time, but in the long run, it is worth the effort. By following these tips and tricks, you can create a memorable brand that helps you stand out in the crowded marketplace.

How video is changing dental marketing

How video is changing dental marketing

 Why youtube is important, ideas for video marketing when you do not want to be on camera, Can I repurpose my content to multiple platforms?

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In today’s fast-growing digital world, video marketing has become a necessity for businesses if they want to keep up with the competition. The use of video is rapidly changing the dental marketing industry, and it has become more necessary than ever to adequately market your dental practice through video. YouTube, the world’s largest video-sharing platform, with over 2 billion monthly active users and the second most visited website after Google, plays a critical role in this transformation.

The power of video marketing is peerless to any other marketing tactic, whether online or offline. The use of video marketing can quickly increase the visibility of your dental practice and create brand awareness, thereby increasing your customer base. In this blog post, we will discuss how video is changing dental marketing, why YouTube is essential, ideas for video marketing when you do not want to be on camera, and how to repurpose your content to multiple platforms using Snaptik.

 

Why YouTube is Important for Dental Marketing?

As the second-largest search engine in the world, YouTube has revolutionized the way people search for information. With a billion hours watched every day, the video-sharing platform provides a vast audience for dental practice owners to market their services. The use of YouTube can help you increase your online visibility, drive traffic to your website, and rank higher in search engine results pages. Furthermore, YouTube has a vast audience, no matter what age group or niche you’re targeting, making it easier for you to reach a large number of potential patients.

Ideas for Video Marketing When You Do Not Want to Be on Camera

Video marketing can be intimidating, especially when you do not have the confidence to appear on camera. However, there are several ways to get around this challenge. You can use various forms of media, such as images, animations, and voice-overs, to create engaging content without appearing on camera. For example, if you want to explain a dental procedure, you can use animations to simplify complex procedures that may be difficult to understand. Additionally, you can also create educational videos where you walk viewers through each step of the treatment process and give them tips on how to maintain good oral hygiene.

 Can I Repurpose My Content to Multiple Platforms?

Repurposing content means recreating your old content in new formats to suit different platforms. Repurposing content can be an effective way of reaching a wider audience, especially if you have limited resources to create new content. You can transform blog posts into video content, use infographics on social media, and create podcasts. Always tailor your content to the platform you are posting on to increase engagement.

Snaptik: How to repurpose your videos to TikTok

TikTok has over a billion active users, and it’s one of the fastest-growing social media platforms. With Snaptik, you can easily repurpose your YouTube videos into TikTok videos. This tool allows you to choose a portion of the video that you want to use, add text, and upload it to your TikTok account. By repurposing your content to TikTok, you can capture the interest of a younger audience more effectively.

Video marketing has become essential

In summary, video marketing has become essential for dental marketing, and YouTube plays an integral role in this transformation. By using various techniques such as animations, voice-overs, and educational videos, it’s possible to create engaging content without necessarily appearing on camera. Furthermore, repurposing content can be an effective way of reaching a wider audience on different platforms, including social media. Snaptik provides an efficient and effortless way to repurpose your videos to TikTok and capture the interest of a younger audience. By following these steps, you can easily enhance your dental marketing efforts and achieve outstanding results.

Common dental marketing industry myths

Common dental marketing industry myths

Common dental marketing industry myths

Uncovering the Truth: Common Dental Marketing Industry Myths

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Common dental marketing industry myths

As a dentist, you understand the importance of marketing your practice in order to attract and retain new patients. However, with so much information available online, it can be difficult to distinguish fact from fiction. That’s why we’ve set out to uncover the truth behind some of the most common dental marketing industry myths. By debunking these myths, we hope to provide you with a better understanding of what it takes to build a successful marketing strategy for your practice.

Myth #1: SEO is the only marketing strategy you need

Search engine optimization (SEO) plays an important role in promoting your practice online, but it’s not the only strategy you should focus on. In fact, a comprehensive marketing strategy should include a variety of tactics, such as social media marketing, content marketing, email marketing, and more. By diversifying your marketing efforts, you’ll be better able to reach a wider audience and keep your practice top-of-mind with potential patients.

Myth #2: More website traffic equals more patients

While it’s true that attracting more visitors to your website can increase the likelihood of acquiring new patients, it’s not the only factor to consider. The quality of the traffic that’s coming to your site is just as important as the quantity. By targeting specific audiences with your marketing efforts, such as by geographic location, age, or interests, you’ll be more likely to attract the right kind of traffic that’s more likely to convert into patients.

Myth #3: Marketing solely focuses on new patients

Many dental practices make the mistake of only focusing on acquiring new patients through their marketing efforts, but it’s important not to neglect your existing patient base. By nurturing relationships with your current patients through personalized communication, special offers, and loyalty programs, you can increase patient retention and encourage referrals, which can be a powerful source of new patient acquisition.

Myth #4: Marketing is expensive

While it’s true that marketing can be costly, it doesn’t have to break the bank. There are many cost-effective marketing tactics that can be just as effective as more expensive options. For example, social media marketing is a great way to reach a wide audience with minimal costs, while email marketing can be a powerful way to nurture relationships with your existing patient base. By focusing on tactics that align with your budget and goals, you can create a successful marketing strategy without overspending.

Myth #5: You can handle marketing on your own

While it’s true that some dentists have the skills and knowledge to handle marketing on their own, it’s not always the best use of your time and resources. Working with a reputable dental marketing agency can provide you with access to a team of experts who can create and execute a customized marketing strategy tailored to your practice’s specific needs and goals. This can help you achieve better results and increase the success of your marketing efforts overall.

Marketing your dental practice can be a real challenge, especially with so much misinformation out there. By uncovering the truth behind some of the most common dental marketing industry myths, we hope to have provided you with a better understanding of what it takes to build a successful marketing strategy for your practice. By focusing on a diverse range of marketing tactics, targeting the right audience, nurturing existing patients, and working with a trusted marketing agency, you can attract more patients and grow your practice over time. Remember, marketing is an investment in the future of your practice, and it’s important to take the time and effort to do it right.

What is SEO and does it still matter in 2023?

What is SEO?

What is SEO and does it still matter in 2023?

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Search Engine Optimization

Search Engine Optimization, or SEO, has been around since the early days of the Internet. It’s the process of optimizing your website content to rank higher on search engine results pages (SERPs) for specific keywords related to your business or industry. But with ever-evolving search engine algorithms and changes in the way people search, some may wonder if SEO still matters. In this blog post, we’ll take a closer look at what SEO is, how it has evolved, and why it’s still important in 2023.

What is SEO?

SEO involves several techniques, including keyword research, on-page optimization, off-page optimization, and technical SEO. Keyword research involves identifying the search terms that people use when searching for products or services related to your business. On-page optimization involves optimizing your website pages, including title tags, meta descriptions, and header tags, to target those keywords. Off-page optimization involves building backlinks from other websites to your website, which can improve your website’s credibility and authority. Technical SEO involves optimizing your website for search engine crawlers, including optimizing your site’s speed, mobile-friendliness, and security.

How has SEO evolved?

In the early days of SEO, the focus was on keyword stuffing and other spammy tactics that could quickly boost rankings. However, search engines have gotten smarter, and these tactics are now penalized. Today, SEO is a more holistic and natural process that focuses on providing useful, high-quality content that meets users’ search intent. Search engines also prioritize websites that are mobile-friendly, secure, and fast-loading. In addition, voice search and artificial intelligence (AI) are emerging trends that are changing the way people search and how search engines work.

Why is SEO still important in 2023?

Despite these changes, SEO is still an important part of digital marketing. Research shows that 75% of users don’t scroll past the first page of search results. This means that if your website isn’t ranking on the first page, you’re missing out on potential traffic and sales. In addition, SEO can help you build trust and credibility with your target audience. When your website appears at the top of search results, users are more likely to trust your brand and see you as a thought leader in your industry.

The importance of SEO

SEO is a complex process that involves several techniques and ongoing optimization. While it has evolved over the years to keep up with changes in search engines and user behavior, it’s still a vital part of digital marketing. By investing in SEO strategies, businesses can improve their search engine rankings, drive more traffic to their websites, and build trust with their target audience. As we move towards 2023, the importance of SEO will only continue to grow, making it a critical aspect of any digital marketing strategy.

Google Business vs. Apple Business

Google Business vs. Apple Business

What makes Meta’s new app Threads different from Twitter?

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The Great Debate: Google Business vs. Apple Business

The tech industry has long been dominated by two giants: Google and Apple. Both these companies have made a significant impact on the world of technology and continue to do so with every new release. However, apart from dominating the consumer electronics market, these two companies also have a significant business presence in various industries. While both companies offer a range of business tools for different applications, it’s worth comparing the two to see which one is better suited for your business. In this blog post, we’ll be discussing the pros and cons of Google Business and Apple Business, so you can make an informed decision when choosing between the two.

 Google Business

Google Business is a suite of tools designed to help businesses manage and optimize their online presence. It includes a range of different applications such as Google Analytics, Google My Business, and Google AdWords. Google is best known for its search engine, and it’s no surprise that Google Business is particularly useful for businesses that want to rank higher in Google search results.

One of the standout features of Google Business is its data analysis capabilities. Google Analytics is an incredibly powerful tool that lets you track website metrics such as page views, bounce rates, and conversion rates. This data can be used to optimize your website and improve your online presence, making it particularly useful for businesses with an online focus.

Another key advantage of Google Business is its integration with other Google products such as Gmail, Google Drive, and Google Calendar. This means that all your business tools are easily accessible from one place, and you can switch between them seamlessly.

Apple Business

Apple Business, on the other hand, is designed for businesses that use Apple products such as iPhones, iPads, and Macs. The suite of tools includes features such as device management, app distribution, and security and privacy controls. Apple Business is particularly useful for businesses that need to manage a fleet of Apple devices.

One of the standout features of Apple Business is its device management capabilities. Businesses can use the Apple Business Manager portal to manage and deploy devices, apps, and even custom content to employees. This makes it easy for businesses to control their fleet of Apple devices and keep them up-to-date with the latest software and security updates.

Another advantage of Apple Business is its security and privacy features. Apple has a reputation for providing secure and private products, and Apple Business is no exception. The suite of tools includes features such as device encryption, app data protection, and secure communication.

Which one is better?

Both Google Business and Apple Business have their respective strengths and weaknesses. It ultimately comes down to what your business needs. If your business has an online focus and you need to optimize your online presence, then Google Business is the best choice. However, if your business uses Apple devices and you need to manage them efficiently, then Apple Business is the obvious choice.

It’s worth noting that both Google and Apple are constantly updating and improving their business tools. They’re both highly competitive and will continue to innovate to stay ahead of each other. This means that whichever one you choose, you can expect a suite of tools that is constantly evolving and improving.

Choosing between Google Business and Apple Business 

In conclusion, choosing between Google Business and Apple Business requires an understanding of your business needs. Ultimately, it comes down to whether you need to optimize your online presence or manage a fleet of Apple devices. Both are excellent choices and whichever one you choose, you can expect a suite of tools that is feature-rich and constantly evolving. It’s worth trying out both to see which one suits your business best.

Getting started with social media in your dental practice

Getting started with social medial in your dental practice

Getting started with social media in your dental practice

How to make the most of social media for your dental practice with minimal support and effort.

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Getting started with social medial in your dental practice

Social media is one of the most effective dental marketing tools available to dental practices today. With social media, you can easily connect with your patients, build your brand, increase your visibility, and attract new patients to your practice. However, getting started with social media can be time-consuming and overwhelming, especially if you don’t have any experience with social media management. In this blog post, we will provide you with some tips on how to manage your social media presence with minimal support and effort. You’ll learn how to repurpose old content and create engaging posts that will help you reach your target audience.

Identify Your Target Audience

The first step to successful social media management is knowing your target audience. Identify the type of patients you want to attract, their age, interests, and the social media platforms they use. This will help you tailor your social media content to their interests, making it more engaging and shareable.

Repurpose Old Content

Repurposing old content is an excellent way to create a consistent flow of content without investing too much time in the creation process. You can update an old blog post, share before and after pictures, or use patient testimonials as social media posts. This will help you save time and keep your social media feed active.

Use Visuals

Using visuals is an excellent way to make your social media content more engaging. People love visuals, and they are more likely to engage with posts that contain images or videos. You can use stock images, create graphics with Canva, or even take pictures of your practice or team to use as social media posts.

Engage With Your Audience

Social media is all about connection and engagement. Make sure to respond to comments and messages, share user-generated content, and ask for feedback to create a sense of community on your social media pages. Engaging with your audience will help you build trust and loyalty with your patients, ultimately resulting in increased brand visibility and patient referrals.

Use Social Media Management Tools

Social media management tools can help you schedule your posts, monitor your channels, and track your social media performance. These tools can be a lifesaver when you don’t have the time or resources to manage your social media pages. Hootsuite, Buffer, and Sprout Social are some of the most popular social media management tools available today.

Managing your dental practice’s social media presence doesn’t have to be a daunting task. Identifying your target audience, repurposing old content, using visuals, engaging with your audience, and using social media management tools are excellent ways to manage your social media pages with minimal support and effort. By implementing these tips, you can increase your brand visibility, improve patient engagement, and attract new patients to your practice. Social media is a powerful dental marketing tool, and with the right strategy, it can help you take your dental practice to the next level. 

Can Threads actually compete with Twitter?

Can Threads actually compete with Twitter?

 Threads vs Twitter

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Does Threads Compete with Twitter?

It is undeniable that Twitter is one of the most popular social media platforms used today. However, Instagram’s latest feature, Threads, has been generating buzz among social media marketers as a new way to connect with audiences, and may even pose a challenge for Twitter. In this blog, we will take a closer look at Threads and compare it to Twitter.

 What is Threads and How Is It Different Than Twitter?

Firstly, Threads is an Instagram feature that allows users to share photos, videos, and messages with a close group of friends. It operates similarly to Instagram’s direct messaging feature but with more emphasis on visual content. Twitter, on the other hand, is a source of news, updates, and conversations on a global scale. The key difference between Threads and Twitter is the focus on exclusive audience engagement with Threads compared to the public interaction on Twitter.

 The Advantages of Threads Over Twitter

One significant advantage of Threads is that it allows brands to curate content for specific audiences. Brands can use this feature to create a customized marketing strategy by sharing exclusive photos, videos, and even discounts to a group of followers to keep them engaged. Threads also allows users to share content quickly and easily amongst a specific group, allowing for more personalized interaction. Twitter, on the other hand, reaches more people but does not focus on providing exclusive content or interaction.

Twitter’s Edge

Despite the excitement around Threads, Twitter remains a powerful tool for brands. Twitter is a more comprehensive platform where brands can have conversations on a global level. The social media giant has a massive user base, creating a vast opportunity for content to go viral while empowering companies to connect with the greater public. Twitter is also regularly used by journalists to find news updates and opinion pieces, helping brands reach a wider audience.

 The Future of Threads and Twitter

As the use of social media continues to grow, it will be interesting to see how Threads develops. Currently, it is seen as an excellent option for brands looking to reach specific audiences. Threads provide a more comfortable avenue to socially connect with followers and engage on a deeper level. Twitter will remain an excellent platform for global conversations and as a source for news updates. In conclusion, both social media platforms have their strengths and issues and can still co-exist in the social space.

The Threads feature may not dethrone Twitter as the premier social media platform. Still, it does offer a unique experience that allows brands and audiences to connect on a more personal level. The personalized content feature of Threads is a game-changer in the social media world, and it offers significant potential for brand marketing opportunities. On the other hand, Twitter provides a larger audience for brands, and its vast user base creates an alternative way to reach out to people. Twitter and Threads, in their campaigns to maximize their reach and engagement with their audiences.

Threads vs. Twitter

Threads vs. Twitter

What makes Meta’s new app Threads different from Twitter?

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In today’s digital age, there is an ever-growing number of social media platforms at our disposal. Two such platforms, Threads and Twitter, have gained popularity in their own right. Both platforms provide a space for users to share their thoughts and opinions with others in a concise and engaging manner. However, these platforms differ in their approach and functionality. In this blog, we will take a closer look at the differences between Threads and Twitter, allowing you to make an informed decision on which platform is the best option for you.

Which is the Best Option for You

Threads is a platform designed by Instagram that focuses on private messaging. It caters to close-knit groups of friends, providing an intimate space for interactions. One of its key features is that it allows users to organize friends into different categories, providing an organized approach to messaging. Threads also offer a status feature that allows users to share quick updates with their friends. This allows for more private conversations and lets users share their personal lives with those they trust. If your focus is socializing with close friends, Threads fits the bill.

Twitter

On the other hand, Twitter is a popular social media platform used for everything from broadcasting news to personal expression. It offers the ability to share short messages known as “tweets” with followers. This platform enables users to create a broad network of people they can interact with. One of Twitter’s key features is that it allows for the amplification of content through the use of hashtags and retweets. This amplification allows the promotion of content to a much larger audience. If you focus on reaching a larger audience, Twitter is your platform.

Threads

Threads is a more private platform, allowing you to control who you share your content with. However, its intimate nature limits its growth potential, with less exposure to a broader audience. In contrast, Twitter offers wider exposure to a bigger audience, albeit at the cost of privacy. Twitter exposes your content to a larger demographic, including people you may not know, and opens you up to a higher level of engagement. As such, the choice between Threads and Twitter is dependent on your socializing style and goals – whether you prefer intimate conversations with trusted friends or wide-reaching conversations with diverse audiences.

In terms of content, Threads enables the sharing of photos and videos with friends through direct messaging. This feature is incredibly useful for sharing personal updates, making it a platform that focuses on visual communication. Twitter, on the other hand, focuses on expressing broad ideas and opinions through written content. This leads to more text-based interactions, but it also allows users to link to other external sources, making it a great platform to share informative articles and interesting pieces.

See what works best for you

Both Threads and Twitter are excellent platforms that cater to different needs, and both have their own unique features that make them stand out. Threads is great for private conversations, sharing personal updates, and connecting with close friends, while Twitter is great for broad networking, sharing ideas, and potentially reaching a wider audience. Deciding between the two platforms is dependent on your personal goals and needs. We hope this blog has given you a clearer idea of what these platforms offer, allowing you to make an informed decision on which platform is the best option for you.

Marketing Trends in 2020

Marketing Trends for 2020
Marketing trends to pay attention to

Marketing Trends

In 2020

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6 Marketing Trends for 2020

This year is coming to an end and you may be deep in thought reflecting on what worked for you as you marketed your dental services online during the year and what may need to change in the coming year. As you strategize to market your dental services in the coming year, here are some important trends for 2020 as revealed by Edvalson Marketing, the best dental marketing company.

Trend #1: Relying Soley on Google Analytics Could Make You Fall Behind Your Competitors

You may be shocked to hear us say that in 2020, the dental firms that rely on Google Analytics will fall behind their competitors. The truth is, Google Analytics is a very good tool, especially given the fact that it is free. Let us take you back for a bit so that you get the next point that we are going to make about marketing in 2020.

Do you remember what happened to Nokia to make it fall spectacularly from pole position as a communications company? Their CEO is reported to have publicly stated that while they didn’t do anything wrong, they still failed as a company. The real story is that Nokia didn’t adapt quickly enough to the growth of smartphone technology, so they fell by the wayside.
Back to Google Analytics. It is a great tool, but marketing is evolving so quickly to include new marketing channels, such as voice search and techniques like upselling and checkout bumps.

Google Analytics may not give you the whole picture of your marketing landscape. For example, it doesn’t capture affiliate marketing and monetized webinars. This means that you have to look for additional tools to complement what Google Analytics can do for your dental site. Business intelligence solutions, such as Google Data Studio and Amplitude are examples of alternatives that give a more comprehensive picture of your marketing landscape and efforts. Don’t know which analytics tool to integrate for marketing purposes? Get in touch with us and our dental marketing experts will analyze your needs and recommend the best analytic solution.

Trend #2: Optimization for Voice Search Will Increase

Voice search is increasing in popularity and will likely command at least 50 percent of all online searches in 2020. However, voice search hasn’t yet been exploited to generate revenue for businesses, but this may change with time. So, how is voice search important for your dental firm? Voice search makes it possible to put your brand before more people, and that could eventually bring revenue in if other measures are taken to capitalize on that brand awareness. You therefore need to work with the best digital marketing company so that you can benefit from the traffic available through voice search.

Trend #3: Moats Will Become Extinct, Except for Brands

In business, a moat is anything that shields you from the competition and keeps you in pole position. For example, one company may offer its products at such a great price that the competition finds it hard to eat into their market share.
In the online landscape, moats will die out fast in 2020 because it is now very easy for any innovation to be copied. What will survive are brands. For example, the Kardashians have built such a powerful brand that any of them, such as Kylie Jenner, can take an ordinary business and build it into a multi-billion dollar entity.

It is therefore important for your dental firm to devote a lot more attention to branding as the marketing tool of 2020 and beyond. With expert dental branding help, your firm will not only survive but also soar in the years to come. Look at Tesla, American Express, Michael Jordan and Ferrari as examples of entities that are enjoying the benefits of a strong brand. Influencer marketing has become huge largely because of the increasing power of branding.

Trend #4: Automation Will Be the Differentiator in Marketing

Going forward, the marketing landscape will become even for all and the entities that would like to rise above the rest will have to look to marketing automation. What is leveling the playing field in marketing are the resources that are now available to all companies wishing to fund their campaigns. For instance, Lighter Capital and Brex make it easier to access loans and higher credit card limits even when you are a new business.

Now that everyone can compete with “the big boys” in terms of marketing budgets, automation is fast emerging as the differentiator. Software solutions are now having an AI component so that marketing efforts can be targeted in a better way. Automation and artificial intelligence (AI) are therefore the tools of the future for those who want their dental care businesses to stand out from the crowd.

Trend #5: Optimization Will Be Tailored Towards Bringing Marginal Gains

The level playing field in marketing referred to earlier means that the era of “a silver bullet” that delivers the goods, so to speak, will be no more. All marketing efforts will be aimed at tweaking existing measures, such as email marketing campaigns, Google ads and social media marketing so that those small changes converge to deliver outcomes that are bigger than the sum of the efforts invested.

The catch is that those optimization efforts are unlikely to come at a small cost, so those who will win in 2020 need to have the best digital dental marketing company on their side so that the resources invested bring a worthwhile return.

Trend #6: Personalization Will Hold Sway in Marketing

The increasing role of automation and AI in marketing in going to take personalization to a whole new level.
The growing dissatisfaction with the existing marketing methods arises from the realization that less than 5 percent of site visitors are converted (that is, pay for your dental services).

That is a very low return for the marketing dollars invested, and 2020 will see a huge shift to personalized marketing efforts.
Let us look at Amazon as an example of how this works. If you have ever purchased products from this online retailer, your buying habits and preferences are tracked and each time you visit the site you are immediately shown products similar to what you usually buy.

For instance, Amazon would never show you dog food if you only buy electronics from the site. Instead, they will display products in the same category as what you usually buy. In this way, the chance that you will buy something during each site visit is high. In the same way, marketing for the dental industry is likely to take on a more personalized character so that each visitor is converted to a buyer.

As a player in the dental industry, you may not be familiar with many of the concepts and trends discussed above and you may be about to throw up your arms in defeat, but don’t do that. Help is at hand; just get in touch with us at Edvalson Marketing. We will make sure that your dental practice is poised to take full advantage of the latest marketing techniques and technologies. The results will speak for themselves!

How PR and SEO Can Collaborate

Authentic link building tips

PR + SEO

How PR and SEO Can Collaborate

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PR and SEO go well together. PR has the good content and outreach that are essential in SEO, so these two otherwise separate marketing components can complement each other’s efforts to achieve the same goal. In what ways can they do this?

Sharing specialized knowledge

Most SEO specialists know that most marketing efforts work best when they work together. In working together, the two parties can educate each other on the hows and the whys of the favors they ask of each other. For instance, the PR people can teach those in SEO about media outreach. Meanwhile, the SEO specialists can teach those who do PR about the impact of online earned media on search engine rankings.

Optimizing Links 


The SEO team should help the PR team optimize links in earned media coverage. This means using keywords and URLs that need a ranking boost. They have the technical know-how regarding what the search engines like, what they’ll penalize, and what the company actually needs.

Managing Influencer Outreach


The SEO team has to coordinate with the PR team in terms of media outreach. There shouldn’t be any confusion regarding which team and which team rep should be contacting which media entity. For instance, the SEO team can deal with the bloggers and niche authorities while the PR team can be in touch with the mass media outlets.

Conveying The Same Message 


In a manner of speaking, it’s all about keeping their stories straight. With so many people serving as sources to the media and the public, all that they put out there have to agree with each other. Sending mixed messages can prove to be very detrimental. It’s not just about telling the same story. It’s also about being on the same subject. For example, it’s counterproductive to be promoting two different things at the same time.

Optimizing Content 


Creating content is no joke, so it’s most efficient to get existing content and revise it to cater to different audiences. For instance, an infographic can be turned into a series of articles and blog posts. The PR team, on its part, can pitch the original infographic to various media sources.

At the end of the day, these collaborative efforts between PR and SEO bring in better results, deliver a stronger impact, as well as render each team individually more effective at the same time. Coordination is absolutely paramount and communication is obviously key.

First page of Google claims

first page of google
Bad SEO Cold Calls

First Page

FIRST PAGE OF GOOGLE CLAIMS, ARE THEY LEGIT?

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Run the other direction when an SEO company promises first page of Google results. I get these emails all of the time, you probably do too.


Dear Sir or Madam,

I can help your website reach the first page of Google, Guaranteed.

Sincerely,

Someone from a far off land

______________________________________________________________________

Typically you are getting these emails the more visible your web presence becomes. What bugs me about them is that when it comes to SEO, ranking on the first page of Google is a term that sounds great to a business owner who may know very little about SEO. What ends up happening when SMB’s invest in these claims? Six months later they still don’t know much about SEO and are not getting any more traffic to their site than before. What I am dying to tell everyone is, ranking on the first page is all relative. Which ONE keyword are you planning to rank me for?

My point is, there are thousands of keywords and variations of keywords that a consumer could type in to the google search bar to get to your website. You need a REAL strategy to rank for 20/30/40 if the top search terms for your industry and local area. This is a process of keyword research, authentic inbound link building, tweaking content on your site as well as back end site structure, blogging, social sharing and much more.

In SEO, you get what you pay for most of the time. And I always say, if you can find it cheaper, we will gladly fix it for you. Now that doesn’t mean SEO has to be expensive, but please use caution when choosing an SEO vendor to work with.

Last, I will leave you with one of my favorite graphics that explains what a strong SEO strategy entails. Feel free to send in your comments or questions

4 Small Business Password Management Techniques to Try

Lastpass

4 Small Business Password Management Techniques to Try

Security is a critical issue for any business. It may be a more technologically advanced era, but that also means that there is a greater need to protect your data since there are increasing numbers of digital techniques for breaching security that you must guard against. It’s not only about protecting your data within your business headquarters. When security breaches are discussed, it is inevitable for people to think that insider company information — like their employees’ personal details, their customers’ payment information, and key corporate files — is the target. The truth, however, is that a business must also keep an eye on its social media accounts. Hacking is quite common — there have already been a number of high-profile hacking incidents involving more established companies in the past.

Digital damage

You might not lose sensitive or confidential information when an individual with malicious intent gains control of your Facebook or Twitter accounts, but think about the entirely different kind of damage that this can cause. A hacker could publish false information that gets shared in a flash, misleading everyone who reads it. Images or photos could be released, damaging the brand. Even simply preventing a company from accessing its own social media accounts could potentially result in significant losses, marketing- or profit-wise.

Keeping your accounts safe

There are ways to prevent your social media accounts and profiles from falling into the hands of hackers. Choose and protect a good password.  Effective small business password management is your first line of defense against malicious attacks. Choose a solution that would allow even multiple individuals to edit and publish content without having to enter the actual password. Monitor social accounts every single day. Keeping a close eye on your accounts is also a simple way to detect any strange activity that could indicate a hack. Have you noticed any posts that are different in subject or scope from what your company typically posts? Is there a pattern emerging regarding the times that content gets published — or has the posting schedule become erratic? Have there been changes made to the account information? Any of these could be signs that the account has been breached. Be wary of third-party apps that access your social accounts.  It has become common to access third-party apps through Facebook or Twitter for greater convenience, but pay attention to the permissions they are asking you to grant. When you agree that the app can “post to your account,” you could be opening your account up to unknown users.  Create a contingency plan. Finally, if a hacker does succeed in taking control of your social media account, you need to be prepared to take action. Consult the professionals and establish a policy that all concerned team members must be able to execute to begin recovery from the security breach.

How to run your own website audit and why it’s important

So you have a beautiful website you love, but you’re not getting any traffic. It is time for a website audit.

I was recently a guest on Mike Wood’s Marketing Impact Podcast discussing this very subject. So, if you don’t feel like reading this post, no worries, just listen to our chat here.

What the heck is a site audit?

I know, it sounds like a bunch of technical jargon that as a business owner might not make sense to you. And you are half right. But some of the tools I am going to recommend to you do a great job at breaking the data down into simple easy to understand info. At the end of the day, It’s important to have a clear picture of your web presence. We all turn to the internet when we are looking fro a product or service nowadays, which is why it is so important to step up your game when it comes to online marketing.

My Favorite Website Audit Tools

There are dozens of free or low cost tools you can use to run a site audit. I like WooRank, SEM Rush is also a favorite and & Moz.com.

Woo Rank has a free tool that pairs with Google Chrome and you can crawl each page in your site to see all of the SEO errors by page. Woo Rank does a really great job of using simple terms and giving specific instruction on how to improve your ranking. So if you are ready to tackle DIY SEO, this is a great place to start.

woo rank plug in

SEM Rush allows you to look into the traffic patterns and set up of your competitors sites in a really cool way. It also allows you to filter only organic traffic, only paid ads traffic etc. I would say SEM Rush is a little more advanced, but you can get some great insight there if you have some experience with SEO or reading website statistics.

Last but not least, Moz.com. I love Moz for a few reasons.They are so much more than a site audit tool so again a little more advanced, but a great tool. Although Moz Pro will do a great job at taking a look at your website and giving you an accurate picture of how your website looks to search engines. Moz Local, as I mentioned in a previous post is an amazing tool for local SEO. This one also has a toolbar app that shows you your domain authority ranking. Moz Pro is a little more on the expensive side for businesses at $99 per month but you can set it and forget it. You can schedule monthly or weekly audits to come right to your inbox.

Just because the three site audit tools are my favorite, doesn’t mean there are not better ones out there that might work better for you. Once you have chosen the tool you would like to use, here are some things to look for:

  • Crawl Errors
  • Duplicate Content
  • missing alt tags
  • text to HTML ratio
  • H tags
  • Meta titles & descriptions
  • Keyword ranking
  • I recommend you run your own site audit at least twice a year. The less errors you have in your website the easier it is for Google to crawl.Even if you have an SEO company you work with, check the stats from time to time on your own, it never hurts to see unbiased data and to keep your vendors working hard for you. Last, if you have website audit tools you love, leave them in the comments, I would love to hear about them! Happy Marketing!

    Non-technical ways SMB’s can boost visibility online

    Simple SEO tips for any business owner

    Looking for ways to boost your online visibility without hiring an expensive SEO firm? Don’t get me wrong there is a point where your business will need to hire someone like me to take over the SEO work needed to boost your websites visibility but if that is just not in the cards, here are a few DIY SEO tips.

    Social Media / Directory Listings

    Sometimes setting up social profiles is half the battle which is why all too often I see business owners only connected to one or two social sites. I promise you it is worth it to set up all of them, not only for SEO but for your online brand. Fast forward 5 years from now, you want to set up Pinterest for your Dental office and someone has the URL you want. Do it now, keep the content consistent, meaning same local phone number, same URL endings, same address etc.

    Set up:
    If you are on a tight budget, hire a high school student who can wiz through setting up all of the profiles you need, have them keep track of all of the username and passwords they set up

    Next step: Complete set-up with (the reputable) directories for SEO
    I love Moz Local for this. It’s $89 per year. They pull content from your Google business page and Facebook page and submit it to the “Good” directories (like Angie’s List, BBB, Super Pages Judy’s Book, Yelp Etc.) which is huge for local SEO.

    You have just invested less than $200 for some really powerful links back to your site.

    Public Relations

    I don’t want to offend any of my PR colleagues out there by pretending I am a PR expert. But I have learned enough over the years from some of the best to put a “PR lite program” together for my clients. PR is the new link building in my opinion. 5 years ago link building consisted of SEO’ spamming the internet with fake directories, fake websites and fake links to get your website to the first page of Google. Google said, no thanks and penalized all of those black hat techniques. Some SEO influencers and speakers are even saying we should lose the term link building altogether.

    What it comes down to is relationships. Every local radio station and TV station lists the reporter email addresses on their websites. Twitter is also a great place to connect with reporters. Spend some time researching do’s and dont’s of PR before you start reaching out but if you can make some good connections and eventually be featured, the link back to your site from the online version is powerful! Not to mention the great exposure. We don’t often think of PR as an SEO strategy but it is one of the strongest!

    To hear the audio version of this post tune into my podcast interview with Legal Mornings HERE.