Traditional marketing strategy like billboards or direct mail support SEM conversion when your clients search for you online. Although we are a digital agency, we are very much advocated of businesses having a strong marketing mix.

But, how well are you converting those marketing dollars into sales without an effective PPC campaign? The truth is, all marketing, whether it be traditional or internet is most effective when they work together. If you have dollars spent in TV or Radio, while the ROI may not be the same the call to action is usually to call or visit your business on the web right? You have to use traditional media to drive people to the web. But when a client goes to the web to search for your business, guess who is showing up in front of you? Your competitors. If you are not seeing more than 50% of your overall sales coming from your PPC campaign, let’s talk.