When your customers need you most, can they find you?
Edvalson Marketing builds the search presence, ads and websites that put dental practices and home service contractors in front of the people already looking for them.
A boutique team with agency depth
You work directly with the people doing the work. No account manager relay, no junior handoff, no reporting theater. Just senior marketers who know your industry and answer the phone.
Everyone says AI now. Here is what we actually mean by it.
Your competitors’ agencies have discovered the word. Some of them will tell you they are the only ones using AI in dental or home service marketing. That is a marketing claim, not a capability.
What it means here is specific and you can audit it. Every inbound call is transcribed and scored automatically, so we can tell you which calls were real leads, which were missed and which were mishandled at the front desk. Ad spend is monitored for anomalies rather than reviewed once a month. Content is produced faster because drafting is assisted, then edited by a person who knows your industry before it ever goes live.
And the newer half of the job: people now ask ChatGPT, Google AI Overviews and Perplexity who they should call. Those answers get assembled from your site structure, your reviews, your directory listings and your Business Profile. We track whether you are being named, and we do the work that makes you the one named.
What AI does not replace is the person who understands why your July was slow. That is still us, and you will always know who is doing the work.
What we do
AI search visibility and SEO
Getting found is now two jobs, not one. Ranking in Google, and getting quoted by ChatGPT, AI Overviews and Perplexity when someone asks them who to call. We do both: the map pack, the local pages, the schema and the entity and citation work that makes an AI name you instead of the practice down the street.
Google Ads and Local Services Ads
High intent search campaigns and LSA built for emergency and appointment demand, with call tracking so you can see which clicks became customers, and which keywords quietly burn money.
Websites that convert
Fast, clean sites built to turn a search into a booked appointment. Structured so both Google and the AI assistants can actually read what you do, where you do it and what it costs.
Call intelligence and reporting
Every call recorded, transcribed and scored, so you know which leads were real, which were missed and which staff member let one go. Attribution down to the keyword. Monthly reporting written in plain language.
Reputation and reviews
Systems that get happy patients and customers to say so publicly. Reviews now feed the AI answers too, so this is no longer just about your star rating.
Branding and design
Logo, identity, print and the whole system around it, so your business looks like the one people should trust.
How we work
1. We audit what you have
Before anything is sold, we look at your rankings, your ads, your site and your call data, and tell you plainly what is working and what is wasting money.
2. We fix the leaks first
Most businesses do not need more traffic. They need to stop losing the traffic they already get. That work is cheaper and it pays first.
3. We build the engine
Search, ads, site and reputation working together, aimed at the specific towns and services that make you money.
4. We report like adults
Real numbers, monthly, in language you can read. Calls, cost per lead, what changed and what we are doing next.
Industries we specialize in
Dental practices
New patient acquisition, insurance and fee for service positioning, and the local search work that fills a schedule.
HVAC contractors
Seasonal demand, emergency calls and replacement jobs, captured through search and Local Services Ads.
Roofing contractors
Local presence and reviews that beat the out of town crews after every storm.
Plumbing contractors
Emergency intent is won or lost in the map pack. We make sure you are in it.
What our clients say
“I can’t recommend Lauren enough! I have worked with lots of marketing agencies. She always gives you her honest opinion and is not trying to over sell anything. She is so honest and knowledgeable.”
Dr. Rudi As-Sanie
Family Dentist
“From the moment we first spoke Lauren and her team immediately got me! They were able to take my brand and business to the next level which you can’t put a price on! They have done way more for me than they should, always going that extra mile! I made the best decision hiring them and I wish I would have done this sooner!”
Brittani Murray
Owner, Maid For Muddy Paws
“This firm works really hard. They get to know their client and tailor marketing to them. They get results!”
Dr. Ben Kacos
Dentist
“Great company easy to work with. Lauren and her team will make sure your marketing needs are taken care of!”
Dr. Brian Leeson
Dentist
“Huge thank you to Lauren and her team. They did a beautiful job capturing my branding and website visions. Lauren was instrumental in providing guidance for details I couldn’t have imagined.”
Jenny Kassel
Founder & CEO
“Lauren and her team are prompt, professional and know what they are doing. They are open to combining suggestion and vision with what they know is proven to work.”
Ashlee Evans Hershfeld
GSD Queen
“Lauren and her team created a branding package for us that was perfect, with several options we use for all different types of marketing material and projects.”
Samantha Hansen
CEO, Valley Cleaning
Find out what your marketing is actually doing
We will audit your search presence, ads and call data, and send you a plain language summary of where the money is going. No charge and no obligation.