Google Business vs. Apple Business

dental marketing strategy

Google Business vs. Apple Business

What makes Meta’s new app Threads different from Twitter?

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dental marketing strategy

The Great Debate: Google Business vs. Apple Business

The tech industry has long been dominated by two giants: Google and Apple. Both these companies have made a significant impact on the world of technology and continue to do so with every new release. However, apart from dominating the consumer electronics market, these two companies also have a significant business presence in various industries. While both companies offer a range of business tools for different applications, it’s worth comparing the two to see which one is better suited for your business. In this blog post, we’ll be discussing the pros and cons of Google Business and Apple Business, so you can make an informed decision when choosing between the two.

 Google Business

Google Business is a suite of tools designed to help businesses manage and optimize their online presence. It includes a range of different applications such as Google Analytics, Google My Business, and Google AdWords. Google is best known for its search engine, and it’s no surprise that Google Business is particularly useful for businesses that want to rank higher in Google search results.

One of the standout features of Google Business is its data analysis capabilities. Google Analytics is an incredibly powerful tool that lets you track website metrics such as page views, bounce rates, and conversion rates. This data can be used to optimize your website and improve your online presence, making it particularly useful for businesses with an online focus.

Another key advantage of Google Business is its integration with other Google products such as Gmail, Google Drive, and Google Calendar. This means that all your business tools are easily accessible from one place, and you can switch between them seamlessly.

Apple Business

Apple Business, on the other hand, is designed for businesses that use Apple products such as iPhones, iPads, and Macs. The suite of tools includes features such as device management, app distribution, and security and privacy controls. Apple Business is particularly useful for businesses that need to manage a fleet of Apple devices.

One of the standout features of Apple Business is its device management capabilities. Businesses can use the Apple Business Manager portal to manage and deploy devices, apps, and even custom content to employees. This makes it easy for businesses to control their fleet of Apple devices and keep them up-to-date with the latest software and security updates.

Another advantage of Apple Business is its security and privacy features. Apple has a reputation for providing secure and private products, and Apple Business is no exception. The suite of tools includes features such as device encryption, app data protection, and secure communication.

Which one is better?

Both Google Business and Apple Business have their respective strengths and weaknesses. It ultimately comes down to what your business needs. If your business has an online focus and you need to optimize your online presence, then Google Business is the best choice. However, if your business uses Apple devices and you need to manage them efficiently, then Apple Business is the obvious choice.

It’s worth noting that both Google and Apple are constantly updating and improving their business tools. They’re both highly competitive and will continue to innovate to stay ahead of each other. This means that whichever one you choose, you can expect a suite of tools that is constantly evolving and improving.

Choosing between Google Business and Apple Business 

In conclusion, choosing between Google Business and Apple Business requires an understanding of your business needs. Ultimately, it comes down to whether you need to optimize your online presence or manage a fleet of Apple devices. Both are excellent choices and whichever one you choose, you can expect a suite of tools that is feature-rich and constantly evolving. It’s worth trying out both to see which one suits your business best.

Getting started with social media in your dental practice

Getting started with social medial in your dental practice

Getting started with social media in your dental practice

How to make the most of social media for your dental practice with minimal support and effort.

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Getting started with social medial in your dental practice

Social media is one of the most effective dental marketing tools available to dental practices today. With social media, you can easily connect with your patients, build your brand, increase your visibility, and attract new patients to your practice. However, getting started with social media can be time-consuming and overwhelming, especially if you don’t have any experience with social media management. In this blog post, we will provide you with some tips on how to manage your social media presence with minimal support and effort. You’ll learn how to repurpose old content and create engaging posts that will help you reach your target audience.

Identify Your Target Audience

The first step to successful social media management is knowing your target audience. Identify the type of patients you want to attract, their age, interests, and the social media platforms they use. This will help you tailor your social media content to their interests, making it more engaging and shareable.

Repurpose Old Content

Repurposing old content is an excellent way to create a consistent flow of content without investing too much time in the creation process. You can update an old blog post, share before and after pictures, or use patient testimonials as social media posts. This will help you save time and keep your social media feed active.

Use Visuals

Using visuals is an excellent way to make your social media content more engaging. People love visuals, and they are more likely to engage with posts that contain images or videos. You can use stock images, create graphics with Canva, or even take pictures of your practice or team to use as social media posts.

Engage With Your Audience

Social media is all about connection and engagement. Make sure to respond to comments and messages, share user-generated content, and ask for feedback to create a sense of community on your social media pages. Engaging with your audience will help you build trust and loyalty with your patients, ultimately resulting in increased brand visibility and patient referrals.

Use Social Media Management Tools

Social media management tools can help you schedule your posts, monitor your channels, and track your social media performance. These tools can be a lifesaver when you don’t have the time or resources to manage your social media pages. Hootsuite, Buffer, and Sprout Social are some of the most popular social media management tools available today.

Managing your dental practice’s social media presence doesn’t have to be a daunting task. Identifying your target audience, repurposing old content, using visuals, engaging with your audience, and using social media management tools are excellent ways to manage your social media pages with minimal support and effort. By implementing these tips, you can increase your brand visibility, improve patient engagement, and attract new patients to your practice. Social media is a powerful dental marketing tool, and with the right strategy, it can help you take your dental practice to the next level. 

Can Threads actually compete with Twitter?

Can Threads actually compete with Twitter?

 Threads vs Twitter

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Does Threads Compete with Twitter?

It is undeniable that Twitter is one of the most popular social media platforms used today. However, Instagram’s latest feature, Threads, has been generating buzz among social media marketers as a new way to connect with audiences, and may even pose a challenge for Twitter. In this blog, we will take a closer look at Threads and compare it to Twitter.

 What is Threads and How Is It Different Than Twitter?

Firstly, Threads is an Instagram feature that allows users to share photos, videos, and messages with a close group of friends. It operates similarly to Instagram’s direct messaging feature but with more emphasis on visual content. Twitter, on the other hand, is a source of news, updates, and conversations on a global scale. The key difference between Threads and Twitter is the focus on exclusive audience engagement with Threads compared to the public interaction on Twitter.

 The Advantages of Threads Over Twitter

One significant advantage of Threads is that it allows brands to curate content for specific audiences. Brands can use this feature to create a customized marketing strategy by sharing exclusive photos, videos, and even discounts to a group of followers to keep them engaged. Threads also allows users to share content quickly and easily amongst a specific group, allowing for more personalized interaction. Twitter, on the other hand, reaches more people but does not focus on providing exclusive content or interaction.

Twitter’s Edge

Despite the excitement around Threads, Twitter remains a powerful tool for brands. Twitter is a more comprehensive platform where brands can have conversations on a global level. The social media giant has a massive user base, creating a vast opportunity for content to go viral while empowering companies to connect with the greater public. Twitter is also regularly used by journalists to find news updates and opinion pieces, helping brands reach a wider audience.

 The Future of Threads and Twitter

As the use of social media continues to grow, it will be interesting to see how Threads develops. Currently, it is seen as an excellent option for brands looking to reach specific audiences. Threads provide a more comfortable avenue to socially connect with followers and engage on a deeper level. Twitter will remain an excellent platform for global conversations and as a source for news updates. In conclusion, both social media platforms have their strengths and issues and can still co-exist in the social space.

The Threads feature may not dethrone Twitter as the premier social media platform. Still, it does offer a unique experience that allows brands and audiences to connect on a more personal level. The personalized content feature of Threads is a game-changer in the social media world, and it offers significant potential for brand marketing opportunities. On the other hand, Twitter provides a larger audience for brands, and its vast user base creates an alternative way to reach out to people. Twitter and Threads, in their campaigns to maximize their reach and engagement with their audiences.

Threads vs. Twitter

Threads vs. Twitter

What makes Meta’s new app Threads different from Twitter?

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In today’s digital age, there is an ever-growing number of social media platforms at our disposal. Two such platforms, Threads and Twitter, have gained popularity in their own right. Both platforms provide a space for users to share their thoughts and opinions with others in a concise and engaging manner. However, these platforms differ in their approach and functionality. In this blog, we will take a closer look at the differences between Threads and Twitter, allowing you to make an informed decision on which platform is the best option for you.

Which is the Best Option for You

Threads is a platform designed by Instagram that focuses on private messaging. It caters to close-knit groups of friends, providing an intimate space for interactions. One of its key features is that it allows users to organize friends into different categories, providing an organized approach to messaging. Threads also offer a status feature that allows users to share quick updates with their friends. This allows for more private conversations and lets users share their personal lives with those they trust. If your focus is socializing with close friends, Threads fits the bill.

Twitter

On the other hand, Twitter is a popular social media platform used for everything from broadcasting news to personal expression. It offers the ability to share short messages known as “tweets” with followers. This platform enables users to create a broad network of people they can interact with. One of Twitter’s key features is that it allows for the amplification of content through the use of hashtags and retweets. This amplification allows the promotion of content to a much larger audience. If you focus on reaching a larger audience, Twitter is your platform.

Threads

Threads is a more private platform, allowing you to control who you share your content with. However, its intimate nature limits its growth potential, with less exposure to a broader audience. In contrast, Twitter offers wider exposure to a bigger audience, albeit at the cost of privacy. Twitter exposes your content to a larger demographic, including people you may not know, and opens you up to a higher level of engagement. As such, the choice between Threads and Twitter is dependent on your socializing style and goals – whether you prefer intimate conversations with trusted friends or wide-reaching conversations with diverse audiences.

In terms of content, Threads enables the sharing of photos and videos with friends through direct messaging. This feature is incredibly useful for sharing personal updates, making it a platform that focuses on visual communication. Twitter, on the other hand, focuses on expressing broad ideas and opinions through written content. This leads to more text-based interactions, but it also allows users to link to other external sources, making it a great platform to share informative articles and interesting pieces.

See what works best for you

Both Threads and Twitter are excellent platforms that cater to different needs, and both have their own unique features that make them stand out. Threads is great for private conversations, sharing personal updates, and connecting with close friends, while Twitter is great for broad networking, sharing ideas, and potentially reaching a wider audience. Deciding between the two platforms is dependent on your personal goals and needs. We hope this blog has given you a clearer idea of what these platforms offer, allowing you to make an informed decision on which platform is the best option for you.

Marketing Trends in 2020

Marketing Trends for 2020
Marketing trends to pay attention to

Marketing Trends

In 2020

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6 Marketing Trends for 2020

This year is coming to an end and you may be deep in thought reflecting on what worked for you as you marketed your dental services online during the year and what may need to change in the coming year. As you strategize to market your dental services in the coming year, here are some important trends for 2020 as revealed by Edvalson Marketing, the best dental marketing company.

Trend #1: Relying Soley on Google Analytics Could Make You Fall Behind Your Competitors

You may be shocked to hear us say that in 2020, the dental firms that rely on Google Analytics will fall behind their competitors. The truth is, Google Analytics is a very good tool, especially given the fact that it is free. Let us take you back for a bit so that you get the next point that we are going to make about marketing in 2020.

Do you remember what happened to Nokia to make it fall spectacularly from pole position as a communications company? Their CEO is reported to have publicly stated that while they didn’t do anything wrong, they still failed as a company. The real story is that Nokia didn’t adapt quickly enough to the growth of smartphone technology, so they fell by the wayside.
Back to Google Analytics. It is a great tool, but marketing is evolving so quickly to include new marketing channels, such as voice search and techniques like upselling and checkout bumps.

Google Analytics may not give you the whole picture of your marketing landscape. For example, it doesn’t capture affiliate marketing and monetized webinars. This means that you have to look for additional tools to complement what Google Analytics can do for your dental site. Business intelligence solutions, such as Google Data Studio and Amplitude are examples of alternatives that give a more comprehensive picture of your marketing landscape and efforts. Don’t know which analytics tool to integrate for marketing purposes? Get in touch with us and our dental marketing experts will analyze your needs and recommend the best analytic solution.

Trend #2: Optimization for Voice Search Will Increase

Voice search is increasing in popularity and will likely command at least 50 percent of all online searches in 2020. However, voice search hasn’t yet been exploited to generate revenue for businesses, but this may change with time. So, how is voice search important for your dental firm? Voice search makes it possible to put your brand before more people, and that could eventually bring revenue in if other measures are taken to capitalize on that brand awareness. You therefore need to work with the best digital marketing company so that you can benefit from the traffic available through voice search.

Trend #3: Moats Will Become Extinct, Except for Brands

In business, a moat is anything that shields you from the competition and keeps you in pole position. For example, one company may offer its products at such a great price that the competition finds it hard to eat into their market share.
In the online landscape, moats will die out fast in 2020 because it is now very easy for any innovation to be copied. What will survive are brands. For example, the Kardashians have built such a powerful brand that any of them, such as Kylie Jenner, can take an ordinary business and build it into a multi-billion dollar entity.

It is therefore important for your dental firm to devote a lot more attention to branding as the marketing tool of 2020 and beyond. With expert dental branding help, your firm will not only survive but also soar in the years to come. Look at Tesla, American Express, Michael Jordan and Ferrari as examples of entities that are enjoying the benefits of a strong brand. Influencer marketing has become huge largely because of the increasing power of branding.

Trend #4: Automation Will Be the Differentiator in Marketing

Going forward, the marketing landscape will become even for all and the entities that would like to rise above the rest will have to look to marketing automation. What is leveling the playing field in marketing are the resources that are now available to all companies wishing to fund their campaigns. For instance, Lighter Capital and Brex make it easier to access loans and higher credit card limits even when you are a new business.

Now that everyone can compete with “the big boys” in terms of marketing budgets, automation is fast emerging as the differentiator. Software solutions are now having an AI component so that marketing efforts can be targeted in a better way. Automation and artificial intelligence (AI) are therefore the tools of the future for those who want their dental care businesses to stand out from the crowd.

Trend #5: Optimization Will Be Tailored Towards Bringing Marginal Gains

The level playing field in marketing referred to earlier means that the era of “a silver bullet” that delivers the goods, so to speak, will be no more. All marketing efforts will be aimed at tweaking existing measures, such as email marketing campaigns, Google ads and social media marketing so that those small changes converge to deliver outcomes that are bigger than the sum of the efforts invested.

The catch is that those optimization efforts are unlikely to come at a small cost, so those who will win in 2020 need to have the best digital dental marketing company on their side so that the resources invested bring a worthwhile return.

Trend #6: Personalization Will Hold Sway in Marketing

The increasing role of automation and AI in marketing in going to take personalization to a whole new level.
The growing dissatisfaction with the existing marketing methods arises from the realization that less than 5 percent of site visitors are converted (that is, pay for your dental services).

That is a very low return for the marketing dollars invested, and 2020 will see a huge shift to personalized marketing efforts.
Let us look at Amazon as an example of how this works. If you have ever purchased products from this online retailer, your buying habits and preferences are tracked and each time you visit the site you are immediately shown products similar to what you usually buy.

For instance, Amazon would never show you dog food if you only buy electronics from the site. Instead, they will display products in the same category as what you usually buy. In this way, the chance that you will buy something during each site visit is high. In the same way, marketing for the dental industry is likely to take on a more personalized character so that each visitor is converted to a buyer.

As a player in the dental industry, you may not be familiar with many of the concepts and trends discussed above and you may be about to throw up your arms in defeat, but don’t do that. Help is at hand; just get in touch with us at Edvalson Marketing. We will make sure that your dental practice is poised to take full advantage of the latest marketing techniques and technologies. The results will speak for themselves!

How PR and SEO Can Collaborate

Authentic link building tips

PR + SEO

How PR and SEO Can Collaborate

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PR and SEO go well together. PR has the good content and outreach that are essential in SEO, so these two otherwise separate marketing components can complement each other’s efforts to achieve the same goal. In what ways can they do this?

Sharing specialized knowledge

Most SEO specialists know that most marketing efforts work best when they work together. In working together, the two parties can educate each other on the hows and the whys of the favors they ask of each other. For instance, the PR people can teach those in SEO about media outreach. Meanwhile, the SEO specialists can teach those who do PR about the impact of online earned media on search engine rankings.

Optimizing Links 


The SEO team should help the PR team optimize links in earned media coverage. This means using keywords and URLs that need a ranking boost. They have the technical know-how regarding what the search engines like, what they’ll penalize, and what the company actually needs.

Managing Influencer Outreach


The SEO team has to coordinate with the PR team in terms of media outreach. There shouldn’t be any confusion regarding which team and which team rep should be contacting which media entity. For instance, the SEO team can deal with the bloggers and niche authorities while the PR team can be in touch with the mass media outlets.

Conveying The Same Message 


In a manner of speaking, it’s all about keeping their stories straight. With so many people serving as sources to the media and the public, all that they put out there have to agree with each other. Sending mixed messages can prove to be very detrimental. It’s not just about telling the same story. It’s also about being on the same subject. For example, it’s counterproductive to be promoting two different things at the same time.

Optimizing Content 


Creating content is no joke, so it’s most efficient to get existing content and revise it to cater to different audiences. For instance, an infographic can be turned into a series of articles and blog posts. The PR team, on its part, can pitch the original infographic to various media sources.

At the end of the day, these collaborative efforts between PR and SEO bring in better results, deliver a stronger impact, as well as render each team individually more effective at the same time. Coordination is absolutely paramount and communication is obviously key.

4 Small Business Password Management Techniques to Try

Lastpass

4 Small Business Password Management Techniques to Try

Security is a critical issue for any business. It may be a more technologically advanced era, but that also means that there is a greater need to protect your data since there are increasing numbers of digital techniques for breaching security that you must guard against. It’s not only about protecting your data within your business headquarters. When security breaches are discussed, it is inevitable for people to think that insider company information — like their employees’ personal details, their customers’ payment information, and key corporate files — is the target. The truth, however, is that a business must also keep an eye on its social media accounts. Hacking is quite common — there have already been a number of high-profile hacking incidents involving more established companies in the past.

Digital damage

You might not lose sensitive or confidential information when an individual with malicious intent gains control of your Facebook or Twitter accounts, but think about the entirely different kind of damage that this can cause. A hacker could publish false information that gets shared in a flash, misleading everyone who reads it. Images or photos could be released, damaging the brand. Even simply preventing a company from accessing its own social media accounts could potentially result in significant losses, marketing- or profit-wise.

Keeping your accounts safe

There are ways to prevent your social media accounts and profiles from falling into the hands of hackers. Choose and protect a good password.  Effective small business password management is your first line of defense against malicious attacks. Choose a solution that would allow even multiple individuals to edit and publish content without having to enter the actual password. Monitor social accounts every single day. Keeping a close eye on your accounts is also a simple way to detect any strange activity that could indicate a hack. Have you noticed any posts that are different in subject or scope from what your company typically posts? Is there a pattern emerging regarding the times that content gets published — or has the posting schedule become erratic? Have there been changes made to the account information? Any of these could be signs that the account has been breached. Be wary of third-party apps that access your social accounts.  It has become common to access third-party apps through Facebook or Twitter for greater convenience, but pay attention to the permissions they are asking you to grant. When you agree that the app can “post to your account,” you could be opening your account up to unknown users.  Create a contingency plan. Finally, if a hacker does succeed in taking control of your social media account, you need to be prepared to take action. Consult the professionals and establish a policy that all concerned team members must be able to execute to begin recovery from the security breach.