Dental website do’s and don’ts

Dental website do's and don'ts

Dental website do's and don'ts

How to Make Your Website Stand Out from Your Competitors

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Dental website do's and don'ts

The internet has revolutionized the way many businesses operate, and dentistry is no exception. Nowadays, patients go online to search for a dentist, read reviews, and even book appointments. As a result, having a dental website that stands out from your competitors is more crucial than ever. But with so many dental websites out there, how can you make yours stand out? In this blog post, we’ll explore the do’s and don’ts of creating a dental website that attracts and converts patients.

Do: Showcase Your Services Clearly

When patients visit your dental website, they want to know what services you offer and how you can help them. Therefore, it’s crucial to showcase your services in a clear and concise manner. Use simple language that patients can understand, and include images and videos if possible. Also, make sure your website is easy to navigate so that patients can find the information they need quickly.

Don’t: Overload Your Website with Text

While it’s essential to showcase your services clearly, you don’t want to overload your website with text. Remember, most patients will scan your website for information, so make sure your content is easy to read. Use headings, bullet points, and short paragraphs to break up your content and make it easy to digest.

Do: Use High-Quality Images and Videos

One of the most effective ways to make your dental website stand out is by using high-quality images and videos. Patients want to see what your practice looks like, what equipment you use, and what procedures you perform. Therefore, make sure your website has plenty of images and videos that showcase your practice and services.

Don’t: Use Poor-Quality Images and Videos

While images and videos can enhance your dental website, poor-quality visuals can have the opposite effect. If your images and videos are blurry, pixelated, or poorly lit, they can make your website look unprofessional. Therefore, invest in high-quality images and videos that showcase your practice in the best light.

Do: Make Your Website Mobile-Friendly

More and more patients are using smartphones and tablets to browse the internet, so having a mobile-friendly website is crucial. A mobile-friendly website is one that is optimized for smaller screens and loads quickly on mobile devices. When your website is mobile-friendly, patients can easily find the information they need, book appointments, and contact your practice from their smartphones or tablets.

Don’t: Neglect Desktop Users

While having a mobile-friendly website is crucial, don’t neglect desktop users in the process. Make sure your website is optimized for both desktop and mobile users. Test your website on various devices and screen sizes to ensure it looks great and is easy to use across the board.

Do: Include Clear Calls-To-Action

Finally, a dental website that converts patients needs clear calls-to-action (CTAs). CTAs are buttons or links on your website that tell patients what action to take, such as scheduling an appointment or calling your practice. Make sure your website has clear CTAs that stand out from the rest of your content.

Don’t: Hide Your CTAs

While including CTAs is crucial, hiding them on your website can make it challenging for patients to take action. Make sure your CTAs are visible and prominently placed on your website. Use contrasting colors and simple language to ensure patients understand what action to take.

Your dental website is your online storefront, so it’s crucial to make it stand out from your competitors. By following the do’s and don’ts outlined in this blog post, you can create a dental website that attracts and converts patients. Showcase your services clearly, use high-quality images and videos, make your website mobile-friendly, and include clear calls-to-action. With these tips, your dental website can be a powerful tool for growing and expanding your practice. 

Common dental marketing industry myths

Common dental marketing industry myths

Common dental marketing industry myths

Uncovering the Truth: Common Dental Marketing Industry Myths

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Common dental marketing industry myths

As a dentist, you understand the importance of marketing your practice in order to attract and retain new patients. However, with so much information available online, it can be difficult to distinguish fact from fiction. That’s why we’ve set out to uncover the truth behind some of the most common dental marketing industry myths. By debunking these myths, we hope to provide you with a better understanding of what it takes to build a successful marketing strategy for your practice.

Myth #1: SEO is the only marketing strategy you need

Search engine optimization (SEO) plays an important role in promoting your practice online, but it’s not the only strategy you should focus on. In fact, a comprehensive marketing strategy should include a variety of tactics, such as social media marketing, content marketing, email marketing, and more. By diversifying your marketing efforts, you’ll be better able to reach a wider audience and keep your practice top-of-mind with potential patients.

Myth #2: More website traffic equals more patients

While it’s true that attracting more visitors to your website can increase the likelihood of acquiring new patients, it’s not the only factor to consider. The quality of the traffic that’s coming to your site is just as important as the quantity. By targeting specific audiences with your marketing efforts, such as by geographic location, age, or interests, you’ll be more likely to attract the right kind of traffic that’s more likely to convert into patients.

Myth #3: Marketing solely focuses on new patients

Many dental practices make the mistake of only focusing on acquiring new patients through their marketing efforts, but it’s important not to neglect your existing patient base. By nurturing relationships with your current patients through personalized communication, special offers, and loyalty programs, you can increase patient retention and encourage referrals, which can be a powerful source of new patient acquisition.

Myth #4: Marketing is expensive

While it’s true that marketing can be costly, it doesn’t have to break the bank. There are many cost-effective marketing tactics that can be just as effective as more expensive options. For example, social media marketing is a great way to reach a wide audience with minimal costs, while email marketing can be a powerful way to nurture relationships with your existing patient base. By focusing on tactics that align with your budget and goals, you can create a successful marketing strategy without overspending.

Myth #5: You can handle marketing on your own

While it’s true that some dentists have the skills and knowledge to handle marketing on their own, it’s not always the best use of your time and resources. Working with a reputable dental marketing agency can provide you with access to a team of experts who can create and execute a customized marketing strategy tailored to your practice’s specific needs and goals. This can help you achieve better results and increase the success of your marketing efforts overall.

Marketing your dental practice can be a real challenge, especially with so much misinformation out there. By uncovering the truth behind some of the most common dental marketing industry myths, we hope to have provided you with a better understanding of what it takes to build a successful marketing strategy for your practice. By focusing on a diverse range of marketing tactics, targeting the right audience, nurturing existing patients, and working with a trusted marketing agency, you can attract more patients and grow your practice over time. Remember, marketing is an investment in the future of your practice, and it’s important to take the time and effort to do it right.

Getting started with social media in your dental practice

Getting started with social medial in your dental practice

Getting started with social media in your dental practice

How to make the most of social media for your dental practice with minimal support and effort.

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Getting started with social medial in your dental practice

Social media is one of the most effective dental marketing tools available to dental practices today. With social media, you can easily connect with your patients, build your brand, increase your visibility, and attract new patients to your practice. However, getting started with social media can be time-consuming and overwhelming, especially if you don’t have any experience with social media management. In this blog post, we will provide you with some tips on how to manage your social media presence with minimal support and effort. You’ll learn how to repurpose old content and create engaging posts that will help you reach your target audience.

Identify Your Target Audience

The first step to successful social media management is knowing your target audience. Identify the type of patients you want to attract, their age, interests, and the social media platforms they use. This will help you tailor your social media content to their interests, making it more engaging and shareable.

Repurpose Old Content

Repurposing old content is an excellent way to create a consistent flow of content without investing too much time in the creation process. You can update an old blog post, share before and after pictures, or use patient testimonials as social media posts. This will help you save time and keep your social media feed active.

Use Visuals

Using visuals is an excellent way to make your social media content more engaging. People love visuals, and they are more likely to engage with posts that contain images or videos. You can use stock images, create graphics with Canva, or even take pictures of your practice or team to use as social media posts.

Engage With Your Audience

Social media is all about connection and engagement. Make sure to respond to comments and messages, share user-generated content, and ask for feedback to create a sense of community on your social media pages. Engaging with your audience will help you build trust and loyalty with your patients, ultimately resulting in increased brand visibility and patient referrals.

Use Social Media Management Tools

Social media management tools can help you schedule your posts, monitor your channels, and track your social media performance. These tools can be a lifesaver when you don’t have the time or resources to manage your social media pages. Hootsuite, Buffer, and Sprout Social are some of the most popular social media management tools available today.

Managing your dental practice’s social media presence doesn’t have to be a daunting task. Identifying your target audience, repurposing old content, using visuals, engaging with your audience, and using social media management tools are excellent ways to manage your social media pages with minimal support and effort. By implementing these tips, you can increase your brand visibility, improve patient engagement, and attract new patients to your practice. Social media is a powerful dental marketing tool, and with the right strategy, it can help you take your dental practice to the next level. 

4 Small Business Password Management Techniques to Try


4 Small Business Password Management Techniques to Try

Security is a critical issue for any business. It may be a more technologically advanced era, but that also means that there is a greater need to protect your data since there are increasing numbers of digital techniques for breaching security that you must guard against. It’s not only about protecting your data within your business headquarters. When security breaches are discussed, it is inevitable for people to think that insider company information — like their employees’ personal details, their customers’ payment information, and key corporate files — is the target. The truth, however, is that a business must also keep an eye on its social media accounts. Hacking is quite common — there have already been a number of high-profile hacking incidents involving more established companies in the past.

Digital damage

You might not lose sensitive or confidential information when an individual with malicious intent gains control of your Facebook or Twitter accounts, but think about the entirely different kind of damage that this can cause. A hacker could publish false information that gets shared in a flash, misleading everyone who reads it. Images or photos could be released, damaging the brand. Even simply preventing a company from accessing its own social media accounts could potentially result in significant losses, marketing- or profit-wise.

Keeping your accounts safe

There are ways to prevent your social media accounts and profiles from falling into the hands of hackers. Choose and protect a good password.  Effective small business password management is your first line of defense against malicious attacks. Choose a solution that would allow even multiple individuals to edit and publish content without having to enter the actual password. Monitor social accounts every single day. Keeping a close eye on your accounts is also a simple way to detect any strange activity that could indicate a hack. Have you noticed any posts that are different in subject or scope from what your company typically posts? Is there a pattern emerging regarding the times that content gets published — or has the posting schedule become erratic? Have there been changes made to the account information? Any of these could be signs that the account has been breached. Be wary of third-party apps that access your social accounts.  It has become common to access third-party apps through Facebook or Twitter for greater convenience, but pay attention to the permissions they are asking you to grant. When you agree that the app can “post to your account,” you could be opening your account up to unknown users.  Create a contingency plan. Finally, if a hacker does succeed in taking control of your social media account, you need to be prepared to take action. Consult the professionals and establish a policy that all concerned team members must be able to execute to begin recovery from the security breach.

Why Having a Business Coach is a Must

Why having a business coach is a must for a new business owners

Earlier this month I had a chance to be featured on the growing podcast, The Six Figure Side Gig. Not because my PR skills are amazing or because I’m running a multi-million dollar business but because I happen to be fortunate enough to work with business coach, Dr. Mark Costes. You see, Dr. Costes is not only a successful business owner and business coach he is also the host of Six Figure Side Gig Podcast. This episode is a case study series we are working on that covers the progress of my first year as an entrepreneur.

Why having a business coach matters

business coachA lot of people ask me why I have a business coach, more importantly how can I justify the investment in one when I’m only in my first year of business. The truth is, I don’t think I can afford not to have a business coach if I want to be successful. Surviving in the online marketing space is not easy. There are thousands upon thousands of companies who do SEO, SEM and build wordpress websites like I do. While I know what seperates me from other digital marketing companies and can clearly deliver a solid value proposition, I needed some help prioritizing, being effective with my time and being smart with my money. So, for those reasons and many more, it was never a second thought when I had the opportunity to work with Dr. Costes. In all of my years in business and marketing, I have always felt it was important to attach myself to someone further along in their career than me.

A Mentor was not enough

I have so many amazing mentors, who I love and appreciate so much, but there is something very different about hiring a business coach. There is hardcore accountability when you are goal setting with someone who you are paying to keep you on track. Do I meet all of my goals all of the time? No. But, I absolutely make my best effort which is something I would not have the focus or self discipline to do on my own. Life gets in the way, or client projects takeover and scheduling time just to focus on my business goes to the wayside. So for me having mentor’s was not enough.

Choosing the right business coach

I can’t say I am the authority on this and there are some great articles on what to look for in a business coach, like THIS ONE. But, I can help you narrow it down. First, decide what your budget is. A business coach can range from $500 to $5,000 a month. Being a new business owner, I had to be mindful about budget. Next, ask for referrals, listen to business podcasts and look at online reviews. You should do your homework before hiring someone, rather than hiring the first person that comes along. Last, measure their own business success. If you are looking for a business coach, you want to work with someone who has been successful in building other businesses besides their coaching one. I chose Mark Costes because he has several successful companies that he currently operates so he is able to share pitfalls, successes and best practices from real life experience.

six figure side gig

To hear my Six Figure Side Gig Podcast Interview with my Business Coach, CLICK HERE.

I love this article from, 4 Reason You Should Seek Out a Business Coach.
To read the full article click HERE.

A business coach will challenge your thinking, goals and willingness to grow. As somebody who has “been there, done that,” a coach also acts as a role model because of the experience that he or she shares. Additionally, a coach has unique insight that broadens your business awareness.