Why having a business coach is a must for a new business owners

Earlier this month I had a chance to be featured on the growing podcast, The Six Figure Side Gig. Not because my PR skills are amazing or because I’m running a multi-million dollar business but because I happen to be fortunate enough to work with business coach, Dr. Mark Costes. You see, Dr. Costes is not only a successful business owner and business coach he is also the host of Six Figure Side Gig Podcast. This episode is a case study series we are working on that covers the progress of my first year as an entrepreneur.

Why having a business coach matters

business coachA lot of people ask me why I have a business coach, more importantly how can I justify the investment in one when I’m only in my first year of business. The truth is, I don’t think I can afford not to have a business coach if I want to be successful. Surviving in the online marketing space is not easy. There are thousands upon thousands of companies who do SEO, SEM and build wordpress websites like I do. While I know what seperates me from other digital marketing companies and can clearly deliver a solid value proposition, I needed some help prioritizing, being effective with my time and being smart with my money. So, for those reasons and many more, it was never a second thought when I had the opportunity to work with Dr. Costes. In all of my years in business and marketing, I have always felt it was important to attach myself to someone further along in their career than me.

A Mentor was not enough

I have so many amazing mentors, who I love and appreciate so much, but there is something very different about hiring a business coach. There is hardcore accountability when you are goal setting with someone who you are paying to keep you on track. Do I meet all of my goals all of the time? No. But, I absolutely make my best effort which is something I would not have the focus or self discipline to do on my own. Life gets in the way, or client projects takeover and scheduling time just to focus on my business goes to the wayside. So for me having mentor’s was not enough.

Choosing the right business coach

I can’t say I am the authority on this and there are some great articles on what to look for in a business coach, like THIS ONE. But, I can help you narrow it down. First, decide what your budget is. A business coach can range from $500 to $5,000 a month. Being a new business owner, I had to be mindful about budget. Next, ask for referrals, listen to business podcasts and look at online reviews. You should do your homework before hiring someone, rather than hiring the first person that comes along. Last, measure their own business success. If you are looking for a business coach, you want to work with someone who has been successful in building other businesses besides their coaching one. I chose Mark Costes because he has several successful companies that he currently operates so he is able to share pitfalls, successes and best practices from real life experience.

six figure side gig

To hear my Six Figure Side Gig Podcast Interview with my Business Coach, CLICK HERE.

I love this article from Entrepreneur.com, 4 Reason You Should Seek Out a Business Coach.
To read the full article click HERE.

A business coach will challenge your thinking, goals and willingness to grow. As somebody who has “been there, done that,” a coach also acts as a role model because of the experience that he or she shares. Additionally, a coach has unique insight that broadens your business awareness.

Recommended Posts


  1. Just finished listening to the podcasts. So much great information Lauren. Really loved it!

    • Amber, I'm so glad you liked it! Thanks for listening!

  2. thanks for the interesting insight, I hadn't thought about a biz coach!

  3. This is great insight, Lauren! Thanks for sharing. And sounds like you picked the right coach 🙂

  4. Thanks Bryce! Same to you, I enjoy your blog 🙂 Lauren

  5. I'm glad having a Business Coach is working well for you.
    You said that a Business Coach must have been successful at
    building other businesses besides his coaching one.
    If they haven't been, I don't think they are really up to
    teaching business.

    All The Best !! 🙂

Comments are closed for this article!