How video is changing dental marketing

How video is changing dental marketing

 Why youtube is important, ideas for video marketing when you do not want to be on camera, Can I repurpose my content to multiple platforms?

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In today’s fast-growing digital world, video marketing has become a necessity for businesses if they want to keep up with the competition. The use of video is rapidly changing the dental marketing industry, and it has become more necessary than ever to adequately market your dental practice through video. YouTube, the world’s largest video-sharing platform, with over 2 billion monthly active users and the second most visited website after Google, plays a critical role in this transformation.

The power of video marketing is peerless to any other marketing tactic, whether online or offline. The use of video marketing can quickly increase the visibility of your dental practice and create brand awareness, thereby increasing your customer base. In this blog post, we will discuss how video is changing dental marketing, why YouTube is essential, ideas for video marketing when you do not want to be on camera, and how to repurpose your content to multiple platforms using Snaptik.


Why YouTube is Important for Dental Marketing?

As the second-largest search engine in the world, YouTube has revolutionized the way people search for information. With a billion hours watched every day, the video-sharing platform provides a vast audience for dental practice owners to market their services. The use of YouTube can help you increase your online visibility, drive traffic to your website, and rank higher in search engine results pages. Furthermore, YouTube has a vast audience, no matter what age group or niche you’re targeting, making it easier for you to reach a large number of potential patients.

Ideas for Video Marketing When You Do Not Want to Be on Camera

Video marketing can be intimidating, especially when you do not have the confidence to appear on camera. However, there are several ways to get around this challenge. You can use various forms of media, such as images, animations, and voice-overs, to create engaging content without appearing on camera. For example, if you want to explain a dental procedure, you can use animations to simplify complex procedures that may be difficult to understand. Additionally, you can also create educational videos where you walk viewers through each step of the treatment process and give them tips on how to maintain good oral hygiene.

 Can I Repurpose My Content to Multiple Platforms?

Repurposing content means recreating your old content in new formats to suit different platforms. Repurposing content can be an effective way of reaching a wider audience, especially if you have limited resources to create new content. You can transform blog posts into video content, use infographics on social media, and create podcasts. Always tailor your content to the platform you are posting on to increase engagement.

Snaptik: How to repurpose your videos to TikTok

TikTok has over a billion active users, and it’s one of the fastest-growing social media platforms. With Snaptik, you can easily repurpose your YouTube videos into TikTok videos. This tool allows you to choose a portion of the video that you want to use, add text, and upload it to your TikTok account. By repurposing your content to TikTok, you can capture the interest of a younger audience more effectively.

Video marketing has become essential

In summary, video marketing has become essential for dental marketing, and YouTube plays an integral role in this transformation. By using various techniques such as animations, voice-overs, and educational videos, it’s possible to create engaging content without necessarily appearing on camera. Furthermore, repurposing content can be an effective way of reaching a wider audience on different platforms, including social media. Snaptik provides an efficient and effortless way to repurpose your videos to TikTok and capture the interest of a younger audience. By following these steps, you can easily enhance your dental marketing efforts and achieve outstanding results.

Google Business vs. Apple Business

Google Business vs. Apple Business

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The Great Debate: Google Business vs. Apple Business

The tech industry has long been dominated by two giants: Google and Apple. Both these companies have made a significant impact on the world of technology and continue to do so with every new release. However, apart from dominating the consumer electronics market, these two companies also have a significant business presence in various industries. While both companies offer a range of business tools for different applications, it’s worth comparing the two to see which one is better suited for your business. In this blog post, we’ll be discussing the pros and cons of Google Business and Apple Business, so you can make an informed decision when choosing between the two.

 Google Business

Google Business is a suite of tools designed to help businesses manage and optimize their online presence. It includes a range of different applications such as Google Analytics, Google My Business, and Google AdWords. Google is best known for its search engine, and it’s no surprise that Google Business is particularly useful for businesses that want to rank higher in Google search results.

One of the standout features of Google Business is its data analysis capabilities. Google Analytics is an incredibly powerful tool that lets you track website metrics such as page views, bounce rates, and conversion rates. This data can be used to optimize your website and improve your online presence, making it particularly useful for businesses with an online focus.

Another key advantage of Google Business is its integration with other Google products such as Gmail, Google Drive, and Google Calendar. This means that all your business tools are easily accessible from one place, and you can switch between them seamlessly.

Apple Business

Apple Business, on the other hand, is designed for businesses that use Apple products such as iPhones, iPads, and Macs. The suite of tools includes features such as device management, app distribution, and security and privacy controls. Apple Business is particularly useful for businesses that need to manage a fleet of Apple devices.

One of the standout features of Apple Business is its device management capabilities. Businesses can use the Apple Business Manager portal to manage and deploy devices, apps, and even custom content to employees. This makes it easy for businesses to control their fleet of Apple devices and keep them up-to-date with the latest software and security updates.

Another advantage of Apple Business is its security and privacy features. Apple has a reputation for providing secure and private products, and Apple Business is no exception. The suite of tools includes features such as device encryption, app data protection, and secure communication.

Which one is better?

Both Google Business and Apple Business have their respective strengths and weaknesses. It ultimately comes down to what your business needs. If your business has an online focus and you need to optimize your online presence, then Google Business is the best choice. However, if your business uses Apple devices and you need to manage them efficiently, then Apple Business is the obvious choice.

It’s worth noting that both Google and Apple are constantly updating and improving their business tools. They’re both highly competitive and will continue to innovate to stay ahead of each other. This means that whichever one you choose, you can expect a suite of tools that is constantly evolving and improving.

Choosing between Google Business and Apple Business 

In conclusion, choosing between Google Business and Apple Business requires an understanding of your business needs. Ultimately, it comes down to whether you need to optimize your online presence or manage a fleet of Apple devices. Both are excellent choices and whichever one you choose, you can expect a suite of tools that is feature-rich and constantly evolving. It’s worth trying out both to see which one suits your business best.

5 Reasons You Need to Try Facebook Ads in 2016

Hi All!

99 percent of the time I am a total extrovert. I have always loved working in busy office environments where I had friends to bounce ideas off of. Since moving into my home office, I find myself making and effort to meet new friends digitally. It’s so fun to meet people who speak your language and love the same things you do! I had the pleasure of meeting Software Entrepreneur, Josh MacDonald recently. Josh MacDonald is a young entrepreneur who had sold thousands of licenses of marketing software to agencies around the world before ever graduating high school. He graciously agreed to talk with me about the benefits of Facebook Ads. The conversation began when Josh was doing research for his blog on alternatives to investing in search engine marketing (SEM).After a few emails, we decided it would be great if we could write guest posts on each others blogs about these topics.

Josh MacDonaldJosh posed a great question, “What types of things can small businesses do if they are not getting great results from SEM?” We both agreed that Facebook ads were a prime opportunity for most small business to spend less yet still have a very targeted reach. I’m super excited to have connected with Josh and the many other amazing digital marketers that I have been able to connect with since starting Edvalson Marketing. I hope you all find as much value and insight out of this post as I did.

Check out Josh’s top five reason you need to try Facebook ads in 2016!

Facebook advertising has long been a great choice for businesses looking to reach a highly targeted audience while closely controlling their budgets and ad spend. Facebook has long been one of the best PPC platforms, with only Google Ads offering any real competition and thanks to features like CPA advertising, it has only gone from strength to strength.

And in 2016, it looks like this trend is set to continue. In fact, there are a number of reasons that Facebook advertising is going to be more important than ever next year, so if you haven’t already given it a try, now may be a good time.

Here are just five compelling reasons to get started…

Organic Reach Has been Capped

Facebook has recently capped the organic reach of Facebook pages at 12%. If you have spent ages building up a huge audience for your Facebook page, then that audience is largely going to go to waste unless you consider paying for promoted posts (and many people are saying the reach seems even lower than 12%). Facebook tell us that this move was to prevent news feeds from being too cluttered. Most marketers suspect it was to drive more business to their ad platform. Either way, it’s now the only way to reach the majority of your followers.

Facebook Ads Increase Customer Retention Rates Rather Than media Buys

Compared with other forms of advertising, Facebook ads increase customer retention. That’s because they let you target your audience so precisely, making sure that you’re reaching the right people. At the same time, Facebook ads increase page likes which in turn means you can keep in touch with your audience as it grows.

AdBlock Doesn’t Work Against Facebook Ads

These days, more and more people have been using third-party software like AdBlock to remove the adverts from their browsing experience. This means that your AdWords adverts might stop being visible for a large savvy portion of your audience and things just got a lot worse as users can now block ads on their iPhones too. Luckily, ad blockers don’t work against Facebook Ads, so this remains one of the only means through which you can reach anyone with your advertising campaign.

Informational Advertising is the Future

The face of advertising is changing and the pace of this evolution is constantly increasing. Just placing ads doesn’t cut it anymore; instead brands need to focus on building relationships with their users and opening a dialogue. Facebook lets you do this and provides you with tons of qualitative and quantitative information to do it with.

Facebook Recently Updated Their Support Inbox System

Facebook have just improved their inbox system, making it easier than ever to reach the company for support and help. This also suggests that Facebook are interested in investing even more into their customer service in 2016, which can only be good news for companies that will be working with them next year.

If you want to connect with Josh you can find him on TWITTER and or course FACEBOOK. Happy connecting everyone!