99 percent of the time I am a total extrovert. I have always loved working in busy office environments where I had friends to bounce ideas off of. Since moving into my home office, I find myself making and effort to meet new friends digitally. It’s so fun to meet people who speak your language and love the same things you do! I had the pleasure of meeting Software Entrepreneur, Josh MacDonald recently. Josh MacDonald is a young entrepreneur who had sold thousands of licenses of marketing software to agencies around the world before ever graduating high school. He graciously agreed to talk with me about the benefits of Facebook Ads. The conversation began when Josh was doing research for his blog on alternatives to investing in search engine marketing (SEM).After a few emails, we decided it would be great if we could write guest posts on each others blogs about these topics.
Josh posed a great question, “What types of things can small businesses do if they are not getting great results from SEM?” We both agreed that Facebook ads were a prime opportunity for most small business to spend less yet still have a very targeted reach. I’m super excited to have connected with Josh and the many other amazing digital marketers that I have been able to connect with since starting Edvalson Marketing. I hope you all find as much value and insight out of this post as I did.
Check out Josh’s top five reason you need to try Facebook ads in 2016!
Facebook advertising has long been a great choice for businesses looking to reach a highly targeted audience while closely controlling their budgets and ad spend. Facebook has long been one of the best PPC platforms, with only Google Ads offering any real competition and thanks to features like CPA advertising, it has only gone from strength to strength.
And in 2016, it looks like this trend is set to continue. In fact, there are a number of reasons that Facebook advertising is going to be more important than ever next year, so if you haven’t already given it a try, now may be a good time.
Here are just five compelling reasons to get started…
Organic Reach Has been Capped
Facebook has recently capped the organic reach of Facebook pages at 12%. If you have spent ages building up a huge audience for your Facebook page, then that audience is largely going to go to waste unless you consider paying for promoted posts (and many people are saying the reach seems even lower than 12%). Facebook tell us that this move was to prevent news feeds from being too cluttered. Most marketers suspect it was to drive more business to their ad platform. Either way, it’s now the only way to reach the majority of your followers.
Facebook Ads Increase Customer Retention Rates Rather Than media Buys
Compared with other forms of advertising, Facebook ads increase customer retention. That’s because they let you target your audience so precisely, making sure that you’re reaching the right people. At the same time, Facebook ads increase page likes which in turn means you can keep in touch with your audience as it grows.
AdBlock Doesn’t Work Against Facebook Ads
These days, more and more people have been using third-party software like AdBlock to remove the adverts from their browsing experience. This means that your AdWords adverts might stop being visible for a large savvy portion of your audience and things just got a lot worse as users can now block ads on their iPhones too. Luckily, ad blockers don’t work against Facebook Ads, so this remains one of the only means through which you can reach anyone with your advertising campaign.
Informational Advertising is the Future
The face of advertising is changing and the pace of this evolution is constantly increasing. Just placing ads doesn’t cut it anymore; instead brands need to focus on building relationships with their users and opening a dialogue. Facebook lets you do this and provides you with tons of qualitative and quantitative information to do it with.
Facebook Recently Updated Their Support Inbox System
Facebook have just improved their inbox system, making it easier than ever to reach the company for support and help. This also suggests that Facebook are interested in investing even more into their customer service in 2016, which can only be good news for companies that will be working with them next year.