How to run your own website audit and why it’s important

So you have a beautiful website you love, but you’re not getting any traffic. It is time for a website audit.

I was recently a guest on Mike Wood’s Marketing Impact Podcast discussing this very subject. So, if you don’t feel like reading this post, no worries, just listen to our chat here.

What the heck is a site audit?

I know, it sounds like a bunch of technical jargon that as a business owner might not make sense to you. And you are half right. But some of the tools I am going to recommend to you do a great job at breaking the data down into simple easy to understand info. At the end of the day, It’s important to have a clear picture of your web presence. We all turn to the internet when we are looking fro a product or service nowadays, which is why it is so important to step up your game when it comes to online marketing.

My Favorite Website Audit Tools

There are dozens of free or low cost tools you can use to run a site audit. I like WooRank, SEM Rush is also a favorite and & Moz.com.

Woo Rank has a free tool that pairs with Google Chrome and you can crawl each page in your site to see all of the SEO errors by page. Woo Rank does a really great job of using simple terms and giving specific instruction on how to improve your ranking. So if you are ready to tackle DIY SEO, this is a great place to start.

woo rank plug in

SEM Rush allows you to look into the traffic patterns and set up of your competitors sites in a really cool way. It also allows you to filter only organic traffic, only paid ads traffic etc. I would say SEM Rush is a little more advanced, but you can get some great insight there if you have some experience with SEO or reading website statistics.

Last but not least, Moz.com. I love Moz for a few reasons.They are so much more than a site audit tool so again a little more advanced, but a great tool. Although Moz Pro will do a great job at taking a look at your website and giving you an accurate picture of how your website looks to search engines. Moz Local, as I mentioned in a previous post is an amazing tool for local SEO. This one also has a toolbar app that shows you your domain authority ranking. Moz Pro is a little more on the expensive side for businesses at $99 per month but you can set it and forget it. You can schedule monthly or weekly audits to come right to your inbox.

Just because the three site audit tools are my favorite, doesn’t mean there are not better ones out there that might work better for you. Once you have chosen the tool you would like to use, here are some things to look for:

  • Crawl Errors
  • Duplicate Content
  • missing alt tags
  • text to HTML ratio
  • H tags
  • Meta titles & descriptions
  • Keyword ranking
  • I recommend you run your own site audit at least twice a year. The less errors you have in your website the easier it is for Google to crawl.Even if you have an SEO company you work with, check the stats from time to time on your own, it never hurts to see unbiased data and to keep your vendors working hard for you. Last, if you have website audit tools you love, leave them in the comments, I would love to hear about them! Happy Marketing!

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